Sip. Chill. Repeat.

The “sober curious” movement—choosing to reduce or eliminate alcohol consumption for health, mental clarity, or lifestyle reasons—has sparked a wave of innovation in the beverage industry. Whether you’re looking to cut back on alcohol or ditch it altogether, today’s market offers a wide array of enticing alternatives that mimic the complexity, flavor, and ritual of traditional alcoholic drinks, without the downsides. Navigating these options can be overwhelming, but with a little guidance, you can find the perfect drink to suit your taste and intention.

Categories of Sober Curious Drink Options

1. Non-Alcoholic Spirits and Cocktails:

Brands like Seedlip, Monday, and Ritual have pioneered the category of non-alcoholic spirits, offering botanical and spice-forward blends that mimic the structure of gin, whiskey, and tequila. These can be used to craft sophisticated mocktails that satisfy the social and sensory aspects of drinking. Ready-to-drink (RTD) mocktails such as those from brands like Curious Elixirs and Kin Euphorics combine adaptogens, nootropics, and unique flavors for a more holistic experience.

2. Non-Alcoholic Beers and Wines:

Alcohol-free beers have dramatically improved in taste and variety. Companies like Athletic Brewing Co. and Partake Brewing offer IPAs, stouts, and lagers that retain the complexity of craft brews. For wine lovers, options like Surely and Leitz offer dealcoholized wines that maintain the nuanced flavors of traditional vintages. Some brands even produce sparkling options for celebratory occasions.

3. Functional Beverages:

These drinks focus on wellness benefits rather than replicating the taste of alcohol. Drinks like Recess, Hiyo, and De Soi use ingredients such as ashwagandha, L-theanine, or CBD to promote calm or focus. These are ideal for those more interested in feeling good than recreating the “drink” experience per se.

4. Premium Sodas, Teas, and Tonics:

Artisan sodas, kombuchas, and infused sparkling waters can offer satisfying, complex flavor profiles. Brands like Olipop, TÖST, and Minna produce beverages that bridge the gap between soda and cocktail alternatives, often with added health benefits like prebiotics or antioxidants.

Finding the Right Fit

1. Know Your Intention:

Are you looking for a social drink that mimics alcohol, a wellness tonic, or simply something more interesting than water? Clarifying your goal will narrow your choices and help you avoid spending on products that don’t suit your needs.

2. Understand Flavor Profiles:

Just like with wine or cocktails, personal taste matters. Do you enjoy bitter, herbal, fruity, or spicy flavors? Brands like Ghia or Amass offer more bitter, aperitif-style options, while others like Hiyo provide sweeter, tropical blends. Sampling variety packs is a great way to discover your palate.

3. Pay Attention to Ingredients:

Many of these drinks contain herbs or adaptogens. While generally safe, it’s worth checking for allergens, caffeine content, or interactions with medications.

4. Start Small, Experiment Often:

The sober curious journey is personal. You don’t need to commit to one brand or style. Explore local shops, subscription boxes like Raising the Bar, or tasting flights at non-alcoholic bottle shops if available in your area.

In today’s rapidly expanding sober curious landscape, there’s truly something for everyone. With curiosity and a little experimentation, you’ll find a new favorite that fits your lifestyle, enhances your well-being, and keeps your glass full—no alcohol required.